Founder Story

Meet the Founder: Suzanne Martens, Visionary Behind Adesse New York

Adesse New York began as a passion project and quickly grew into a groundbreaking force in clean beauty, thanks to the vision and determination of Suzanne Martens, Founder and CEO. A beauty industry veteran with over two decades of experience, Suzanne has always believed that nail care should be as innovative and luxurious as skincare—and just as empowering.

The idea for Adesse New York sparked when Suzanne noticed a growing need among women for nail products that could heal and rejuvenate, not just cover up. Many had experienced damage from harsh chemicals and outdated treatments, and Suzanne was determined to provide a solution. Drawing on her expertise and commitment to clean beauty, she launched a brand that would redefine nail care forever.

From day one, Suzanne’s mission has been clear: to create products that are not only beautiful but also beneficial, ethical, and sustainable. Under her leadership, Adesse New York became the first nail brand to combine 12-free clean manufacturing, vegan formulations, and certified cruelty-free practices. Suzanne’s unwavering dedication to these principles has positioned Adesse as a trailblazer in the beauty industry.

But Suzanne didn’t stop there. Inspired by the concept of skinification, she took nail care to the next level by incorporating high-performance, plant-based skincare ingredients into every formula. This innovative approach transforms Adesse products into treatments that strengthen, hydrate, and beautify nails while delivering long-lasting results.

Suzanne’s dynamic leadership and visionary approach have earned Adesse New York global recognition. The brand has been featured on QVC and ABC’s The View, and its products are cherished staples in top beauty subscription boxes like FabFitFun, Ipsy, Birchbox, and BoxyCharm. Adesse New York is also the official nail care brand of Canyon Ranch, a partnership that underscores the brand’s commitment to luxury wellness.

Suzanne’s story is one of passion, perseverance, and innovation. She has not only revolutionized nail care but has also inspired countless women to embrace their natural beauty with confidence. With Adesse New York, Suzanne continues to push boundaries, proving that beauty can be clean, ethical, and transformative.